Real estate blogging is a fantastic option for any real estate professional looking to improve their brand recognition.

But starting from scratch can be tough.

What should you write about?

How do you find out what readers are looking for in a real estate blog? What sort of expectations do you need to anticipate?

With our help, however, you never have to do this alone. Use the following real estate blogging tips as a guideline to set up your own real estate blog, as well as how to understand if your real estate blogging is succeeding for your brand.

1. What to Write About

What is your blog about? Beachfront properties? How to stage an open house?

Whatever it is, make sure it suits “you.”

Successful real estate blogging is a lot of work.

If you don’t love a topic enough to write about it multiple times a week, don’t start the process in the first place. If you don’t have the passion for your topic, you don’t have much to offer your intended readers.

They will soon be gone and you will be wasting away writing about a topic you have no interest in.

Write real estate blogging content that you would want to read. Put real effort into being creative. Make your blog stand out with creative, insightful, and entertaining content.

2. Research in Development

One of the best things you can do to help the process of beginning real estate blogging is to study how bigger blogs are developed.

What are those bloggers doing that you like? What do you not like about their real estate blogging? Examine a wide variety of these blogs and take notes.

Perhaps some of these bloggers use widgets that would be helpful to you. Maybe they are running a contest that is really exciting their followers. Maybe they are using advertising that you want to look into.

There are so many things you can learn!

Obviously, you don’t want to imitate everything someone else is doing. However, there is no problem in picking out a few of your favorite things from different blogs, then blending these ideas to your own unique concepts.

3. Simple Formatting and Editing

So blog readers will not care about this at all. But for many, they will ignore your real estate blogging if the formatting is unpleasant to their eye.

A majority of readers prefer a post to be aligned to the left with the pictures centered.

Further, posts that are aligned to the left also tend to be easier to read. It is also effective to use headings (with large font, bold, or underline) to help readers follow your post, and jump around to key points.

4. Using Basic Photography Skills

If you want your real estate blogging to succeed, your photography skills need to improve.

You can’t imagine how much good photography will do for your real estate blogging. Great photos will entice your readers to share your content, especially on social media.

Unique, self-taken photographs are always preferred. However, if these aren’t available, you could just do a Pinterest search and find some great ones out that other people have loved.

The more professional your pictures look, the more professional your real estate blogging seems.

5. Patience to Success

Blogging success does not happen overnight. In fact, it may take months for a blog to organically grow.

Therefore, it is important not to become discouraged if your blog isn’t an instant success; 3 weeks of real estate blogging isn’t enough time to expect hundreds of followers.

If you want quicker blogging success, these steps can be taken to assist. However, such methods will require bloggers greater commitment and are never sure-fire to off instantly. Sometimes it’s more prudent to just give it time and wait for organic traffic to come your blog’s way.

Did you find these real estate blogging tips useful? Like and let us know below!