Facebook is comprised of two distinct type of pages: personal pages and business pages.

But many agents are not familiar with the differences between the two types or try to combine business activities on their personal pages anyways.

Today, we’ll examine how these pages are different, and why you should put a premium on creating a real estate agent Facebook page for your marketing strategies.

And we’ll even discuss an easy to follow optimize guide for your Facebook page.

Differences Between Facebook Business Page and a Personal Page

Personal pages are Facebook profiles for non-commercial use.

These pages represent individual people. You can use these profiles “make friends” with other Facebook users.

Facebook business pages may appear similar to a personal profile, but they offer unique tools for businesses, brands, and organizations.

Facebook business pages are managed by Facebook users who have personal profiles. You cannot have a Facebook business page without first having a personal page first. Facebook business pages cannot accumulate “friends” like a personal page.

Rather, they try to gain “likes” from fans.

When a fan “likes” a Facebook business page, these people will be able to see updates in their News Feed.

Pro tip: Facebook has made it clear that it individuals are not allowed to use personal profiles for business purposes.

If real estate agents are caught using their personal pages to promote their business like they are supposed to use Facebook business pages, they are at risk of being banned from Facebook.

Benefits of Facebook Business Pages

Personal Profiles are Limited to 5,000 “Friends”

If you continue to risk running your real estate business through a personal profile, it can indicate that you don’t have large aspirations for your marketing efforts on Facebook.

For instance, Facebook personal pages are limited to 5,000 “friends.” This limitation seriously hinders your reach and ability to broaden your lead generation.

Everyone has plans to grow. Every real estate business should have the potential growth to want to reach more than 5,000 people on Facebook.

Everyone has plans to grow. Every real estate business should have the potential growth... Click To Tweet

With a Facebook business page, there is no limitation on the number of “likes” you can acquire. The Real Estate Agent Directory, for instance, has 258,260 likes to date, and it is constantly growing!

Facebook Scheduling Tools

A fantastic aspect of a Facebook business page is the ability to schedule content. Agents can put devote one day per week to Facebook, where they can

Agents can put devote one day per week to Facebook, where they can schedule an entire week’s worth of marketing material. This makes your responsibilities as a marketer so much easier. If you are inappropriately promoting your business through a Facebook personal profile, you don’t have access to this native scheduling tool.

If you are inappropriately promoting your business through a Facebook personal profile, you don’t have access to this native scheduling tool.

Optimizing Your Facebook Page

To stand out amongst your competition and earn the approval of clients it’s critical to present your business brand as best as possible.

By optimizing your Facebook business page you can accomplish every possible advantage to succeed on social media.

Check out this video on how to optimize your Facebook Business page:

Have you’ve created your real estate agent Facebook page? If you have, optimize your page with the video above, click the Like, and comment below! Let us know how it helped with your real estate business.