Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads!
Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article, you’ll discover how to create these ads for your blossoming real estate business.
1. Connect Your Instagram Account to Facebook
Before you can start advertising on Instagram, you need to connect your Instagram account to your Facebook page. By doing this, you can create your ads in Facebook Power Editor.
To get started:
- Go to your Facebook page and click Settings in the top-right corner.
- In the left column, click Instagram Ads.
- Click the Add an Account button on the right.
- Go to Instagram Ads in your Facebook page settings.
- If you have an existing Instagram account, select Add an Existing Account. Enter your Instagram username and password and click Confirm.
If you don’t have the ability to edit and create Instagram ads just yet, fret not. You will soon, as Facebook and Instagram are still rolling out this feature.
2. Select an Instagram Ad Type
For Instagram ads, you can choose from three advertising objectives: clicks to your website, mobile app installs and video views (videos may last up to 30 seconds in length).
Within these objectives, there are three key ad types that you can capitalize on. These are image, video and carousel ads. Image ads are standard photos with a button driving users to click. Video ads are the same as image ads but with video. Carousel ads are a series of images that users can browse. Carousel ads let brands tell a richer story in one ad unit.
All of these ad options can drive results depending on what you want to accomplish with your real estate advertising.
3. Target the Right Audience
If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create a real estate themed ad geared toward working moms, you don’t want it to be shown to high school students or stay-at-home dads. Leverage the targeting features on Instagram to accomplish this.
For those experienced with Facebook ad targeting options, the majority of these tools are also available for Instagram ads. These include location, demographics, interests, actions and more. Set your audience preferences to best utilize your advertising dollars.
Keep in mind that you don’t have to use all of the targeting options available to you. Use the targeting options if you want more control over who sees your ads, so you can ensure you’re delivering a marketing message that will appeal to them.
4. Use Attention-Grabbing Imagery
Instagram is known for its rich and attractive images. If you want to create Instagram ads that drive results, take the time to design irresistible visuals to catch people’s attention.
Remember that the audience on Instagram is savvy enough to recognize stock photos and that they will be less likely to engage with that type of content. Capture photos yourself or invest in a photographer/illustrator to create great content for your advertising.
5. Include a Call to Action
With Instagram ads, currently, there are no stipulations about the amount of text you can have on a photo, unlike other social networks. This gives you the perfect opportunity to create ads that are text-heavy and communicate stories. You can also include calls to action directly in your photos or video.
Whether you tell your audience to post a selfie, click a link, subscribe to a newsletter or tag a friend in the comments, being able to use as much text as you want in your visual gives you an opportunity to drive action more effectively.
6. Leverage Popular Hashtags
From #ThrowbackThursday to #MotivationMonday, Instagram is filled with hashtags that are used by both broad and targeted audiences. This gives you an opportunity to inject your real estate brand into the feeds of people using these hashtags and make a connection with them.
One popular hashtag on Instagram is #ThingsOrganizedNeatly. Users post photos like these.
With the emergence of Instagram ads, you can build a rapport with your prospective audience in a whole new way. Once you attract an audience with your real estate ads, it’s important to keep your followers engaged.
With the right approach to Instagram marketing, you can drive great results for your brand and truly stand out from your competition.
What do you think? Have you used Instagram ads for your business? What tips do you have for real estate brands looking to get started with ads? Please share your thoughts and recommendations in the comments below.