Facebook Live Video is currently the most dynamic way to showcase your listings.

If you’re not using Facebook Live yet— you surely will be soon.

Competitive agents are going Live on Facebook and finding that it helps them reel in more prospective buyers.

The information here should help get you get started and inspired.


Make sure your Facebook business page is ready to go with a professional look.

Once you get your business page up to par, read below for some ideas for your very first Facebook Live videos.

Here are 3 ideas for going Live on Facebook:

Live Open House Virtual Tour

While you host the event in person – go Live!   Show your online viewers what they’re missing out on and why they should be there. Give them a virtual tour of the home and surrounding amenities.

  • Walk through each room while describing the features and highlights
  • Answer questions from the on-site visitors on video
  • Offer a Q&A for online viewers too: They can type questions in the Comments section while you answer on camera in real-time

Here’s a nice example of an Open House Virtual Tour by real estate agent, Shahn Sarwary:

<iframe src=”https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fshahnrealestate%2Fvideos%2F1513258632075131%2F&show_text=0&width=267″ width=”267″ height=”476″ style=”border:none;overflow:hidden” scrolling=”no” frameborder=”0″ allowTransparency=”true” allowFullScreen=”true”></iframe>

Live Client Closing & Testimonial

What better way to build excitement and elicit confidence than to let people in on a closing! Let online viewers witness the elation of a new home buyer!

Ask your client do a testimonial about their experience with you. When clients vouch for you and your top-notch expertise you’ll look like a hot commodity.

Their smiles and happy faces will make other prospective clients want “in” on that kind of success.

Live Events & Neighborhood Attractions

People don’t just buy a house – they buy a lifestyle.  They want to fall in love with the city, the school zone, the neighborhood.

This is your opportunity to showcase everything the area has to offer!  Go live on Facebook from the local baseball game or boat show: Show viewers how exciting it would be to live there.

Maybe there’s a grand opening of a new cozy coffee shop or maybe there’s an expansion of a massive shopping mall. Use these opportunities to get online viewers excited about living in the vicinity.


Facebook has quite a few tips on how to make the most of your Live video sessions.  They say to make sure you tell your fans ahead of time, do longer broadcasts to catch more people, and go Live often!  This will ensure that you get the most viewers.


Do you have some good inspiration for going Live on Facebook?  Let us know your questions and comments below.